FXAIR SOCIAL MEDIA SERIES SHOWCASE
Brand
FXAIR
Project Type
Social Media Design
Date
December 2024
Deliverables
1 Static Feed Post Series + Canva Template
1 Carousel Series + Canva Template
1 Reel Series
Software Used
Canva; Illustrator; After Effects; CapCut
FXAIR is a private charter jet company founded in 2020, focused on delivering a premium private-flying experience with the added benefit of on-demand flexibility.
In early 2025, they underwent a brand and website refresh, which then called for a visual reimagining of their social media presence, particularly on Instagram. The goal was to inject their grid with several step-and-repeat templated series that could help the layout to look more cohesive and stylized, and drive further engagement.
I was tasked with designing 3 FXAIR-branded social media series that could be interspersed between their regularly scheduled content. These needed to be repeatable, but without feeling tired or monotonous over time.
1. THE DESTINATIONS SERIES (STATIC POSTS)
The Destinations Series is a collection of 3:5 static posts designed to spotlight FXAIR
aircraft owners' most beloved travel destinations across North America and Europe, built as a customizable Canva template to empower the social media team to produce consistent,
on-brand content.
The layouts incorporate FXAIR’s refreshed typography and brand elements, complemented by meticulously selected, color-treated photography that reinforces the brand’s new, elevated visual identity.
2. THE POINT A-TO-B SERIES (REELS)
(Please click on a video to enable sound)
The Point A-to-B Series is a repeating Instagram reel format that visually represents
private flight routes between popular destinations. Cinematic stock footage is paired with an animated airport code overlay, created in After Effects to progressively "fill in" as the journey unfolds from point A to point B, creating a clean visual metaphor for seamless private travel.
The creative process begins by plugging in two airport codes to Google maps, then searching for recognizable cities and landmarks along the flight path. Once these are chosen, I use a discerning eye to search for premium stock footage to represent the journey.
Los Angeles Int'l Airport (LAX) to San José del Cabo (SJD)
3. THE BRAND EDUCATION SERIES (CAROUSELS)
The Brand Education Series is a set of 3:5 Instagram carousel posts created to highlight individual products and features within FXAIR’s on-demand charter service.
Each carousel combines hand-drawn brand illustrations, custom photography, and thoughtful typography pairings to keep the content visually engaging while staying rooted in the brand’s identity.
Beyond the individual designs, I built a repeatable template in Canva so the social team could easily swap in new topics, images, and messaging. The template includes drag-and-drop image placeholders and pre-set text styles to keep everything on-brand without limiting flexibility. The goal was to create something that feels elevated and intentional, but simple enough to scale.